Product design · Systems · Strategy
Shahrukh Azhar
Product Designer & Design Leader
Hey, I'm Shahrukh. I'm a product designer with 12+ years working on B2B SaaS, enterprise platforms, and AI products. I founded Phoenux.Design in 2019 — a design studio that embeds with product teams. Before that, I was Lead Product Designer at Unlayer (YC W22) and Senior Product Designer at Sendoso during their $100M raise.
Dubai, UAE · Lahore, Pakistan
Selected work
Case studies
Compartmentalizing years of work into neat case studies is its own craft problem — the cobbler’s children have no shoes. Still: deep dives from Unlayer, Sendoso, and more.
ViewUnlayer (YC W22)
Scaling a YC Product to Global Enterprise Standards
Editor UX, design systems, and AI integration for an embeddable email builder
Editor UXDesign SystemsEnterprise SaaS
ViewSendoso
Unifying the Send Flow for Marketers and Sales
Touch builder, marketplace, and shared visibility — research to shipped UI
B2B SaaSProduct DesignResearch
Coming soonComing soonSendoso
Reinventing Touches in Sendoso
From opaque touches to campaign-led sending — discovery through rollout
Coming soonB2B SaaSCampaigns
ViewSendoso
Sendoso Marketplace
In-app marketplace for local vendors — strengthening Sendoso Direct for global expansion
B2B SaaSMarketplaceEcommerce
ViewClient engagement
DevNation
Designing an AI-powered learning platform for developers
EdTechDiscoveryIA
ViewClient engagement
Imgry.com
Image automation for marketing teams that are not design experts
B2BAutomationEditor UX
Career
Experience
I operate from a simple priority: people, design, money — in that order.
- United Arab EmiratesActive
Phoenux.Design
Founder & Principal Product Designer
Founded Phoenux in 2019. We embed design teams with product companies — helping founders and PMs ship better products faster. Clients include Foodics, STC,
- Hired and placed designers inside client orgs where they work as part of the product team.
- Recent work: enterprise platforms, F&B tech, generative AI products, and compliance software.
- Run the studio on a simple principle: people, design, money — in that order.
- Active
Ferd.AI
Founder
Started building an AI agent for design ops and front-end development. The first version got overtaken by how fast AI moved. Taking a pause to rethink it — will
- United Arab Emirates
Unlayer
YC W22Lead Product Designer
Joined as a product designer, grew into leading design for the entire platform. Unlayer is one of the most widely adopted email and page builders — used by SaaS
- Phoenix, AZ
Sendoso
Senior Product Designer
Joined during Sendoso's $100M raise. Designed across the gifting platform — fulfillment, integrations, Salesforce apps, and recipient experiences. Co-created
Practice
What I focus on
How I work
People · Design · Money
Build the team first. Protect craft second. Let the money follow.
Focus areas
- Product & UX Strategy
- Design Leadership
- Design Systems & Ops
- B2B & Enterprise Products
Testimonials
What people say
LinkedIn recommendations from Sendoso colleagues, plus client and Clutch endorsements.
Cody Farmer
VP, Product · Sendoso
Cody worked with Shahrukh on the same team
LinkedIn“I worked directly with Shahrukh on several product-related design items in our time at Sendoso and can vouch directly that he can design good products. Some of
Teri Durkin
Director, Product Design · Sendoso
Teri worked with Shahrukh on the same team
LinkedIn“Shahrukh delivered design work across all of the core areas of the Sendoso platform. He can ramp up and contribute rapidly in any domain and digs deep to
Matt Samson
Ex Tech Director · Sendoso
Matt worked with Shahrukh on the same team
LinkedIn“I worked with Shahrukh for 11 months at Sendoso. What struck me most about his work was how effectively he solved many of our core user needs, often without
Kris R.
CEO
Client endorsement · Product design
Verified“Shahrukh and team are amazing at product design and one of the best I've worked with. He quickly understood the vision, asked smart questions, and translated
Salina N.
Project Manager / Principal · Darul Qasim Academy
Client endorsement · Branding and print design
Verified“After many months looking for the right fit for our small company, Shahrukh and his wonderful team were recommended to us. As a private high school based out
Braydan Young
CEO · SlashExperts
Clutch review · Web design for peer-conversation platform · Web design
Clutch“We've been impressed with their quality of work. The team’s speed and quality of design stood out — positive feedback, actionable results, on-time delivery, and weekly updates.”
Dr. Fauzia Rahman
Marketing Director · Darul Qasim College
Clutch review · Web design for Islamic college · Web design
Clutch“The team is amazing, very reliable, and has a strong work ethic. More engagement with the website, a more user-friendly interface, a refined design, a raised
Executive
Unlayer · Unlayer
Clutch review · UX/UI & graphic design · UX/UI design
Clutch“Always delivered on time. Impressed with the agility, responsiveness, and design work — partners communicate mainly through Slack.”
Outside work
Who I am beyond the CV
Who I am when the Figma file is closed.
- I'm a father.
- I play table tennis. A lot. I'm pretty good at it.
- I'm really into cars.
- I geek out about renewable energy.
- We run Phoenux a bit like Dunder Mifflin. I'm probably the Michael Scott.
- I'm type 1 diabetic. It's pushed my limits more than almost anything else. Without it, I might have been just a normal kid doing normal things.
Education
Bahria University
Bachelor of Science in Information Technology — Project Management
2014 – 2018
Contact
Let's design the next chapter.
Open to fractional head of design roles, product design leadership, and select consultancy engagements through Phoenux.